Experience Rush Mountain, the only adventure park with a cave! Located near Mount Rushmore in the beautiful Black Hills of South Dakota. Enjoy a scenic tour of Rushmore Cave, experience the thrills of the mountain coaster, zipline ride, 7D dark ride and elevated challenge/ropes course. It's a must do activity in the Black Hills for families and adventure seekers alike.

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Privacy Policy

Privacy Policy — Rush Mountain Adventure Park

Effective date:01/01/2026 Last updated: 07/16/2026

Rush Mountain Adventure Park (“Rush Mountain,” “we,” “us,” or “our”), operated by Rushmore Cave LLC, respects your privacy. This Privacy Policy explains what information we collect through the rushmtn.com website (the “Site”), how we use it, who we share it with, and the choices you have.

This policy covers only the Site. It does not cover the separate third-party ticketing and payment platform we link to for purchases, or other third-party websites, which have their own privacy practices (see Section 4).

By using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.

1. Information we collect

a. Information you give us. We only collect the information you choose to submit through the Site, for example when you:

Contact us through our contact form (your name, email address, subject, and the contents of your message).
Apply for a job through our online employment application (the information requested on the form, which may include your name, contact details, address, work-eligibility information, employment and education history, references, and other information you provide) — or, if you email or mail us an application, the information you include.
Submit a group, event, or donation request (your name, organization, contact details, the details of your request, and any file you upload).

b. Information collected automatically. When you visit the Site, we and our analytics provider automatically collect standard technical information such as your IP address, browser and device type, the pages you view, the site that referred you, and the dates and times of your visits, using cookies and similar technologies (see Section 3).

We do not collect payment card information on the Site. Ticket and other purchases are handled by a separate third-party platform (Section 4).

2. How we use information

We use the information we collect to:

Respond to your inquiries, requests, and donation requests;
Review and follow up on employment applications;
Operate, maintain, secure, and improve the Site;
Understand how the Site is used through analytics;
Detect and prevent fraud, abuse, or technical problems; and
Comply with our legal obligations.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

3. Cookies and analytics

We use cookies and similar technologies to keep the Site working and to measure how it is used through analytics (for example, Google Analytics). You can control or delete cookies through your browser settings, though some features of the Site may not work properly if you do. Because there is no common industry standard for “Do Not Track” signals, the Site does not currently respond to them.

4. Tickets, purchases, and the third-party platform

Tickets, passes, and party bookings are handled on a separate third-party ticketing and payment platform that we link to from the Site. When you make a purchase, you provide your information (including payment details) directly to that platform, and its collection and use of your information are governed by its own privacy policy and terms, not this one. We do not receive or store your full payment card details. We encourage you to review that platform’s privacy policy before purchasing.

5. How we share information

We share information only as described here:

Service providers. We use trusted providers to operate the Site on our behalf, such as our website hosting provider and our analytics provider (for example, Google Analytics). They may use your information only to provide services to us.
Our third-party ticketing provider, when you choose to make a purchase (Section 4).
Legal and safety. We may disclose information if required by law, subpoena, or legal process, or where we believe it is necessary to protect the rights, property, or safety of Rush Mountain, our guests, or the public.
Business transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

6. Children’s privacy

The Site is intended for a general audience and is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child under 13 has provided us personal information through the Site, please contact us (Section 11) and we will delete it. We handle any children’s information consistent with the federal Children’s Online Privacy Protection Act (COPPA).

7. Data retention

We keep the information we collect only for as long as reasonably necessary for the purposes described in this policy, to respond to you, to comply with our legal obligations, and to resolve disputes. When information is no longer needed, we delete or de-identify it.

8. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No website or method of transmission or storage is completely secure, so we cannot guarantee absolute security. In the event of a data breach involving personal information, we will notify affected individuals (and, where required, the South Dakota Attorney General) consistent with South Dakota’s data breach notification law (SDCL §§ 22-40-19 through 22-40-26) and other applicable law.

9. Your choices and rights

You may:

Ask us for a copy of the information we hold about you, or ask us to correct or delete it, by contacting us (Section 11); and
Control cookies through your browser (Section 3).

South Dakota does not currently have a comprehensive consumer data privacy law, but we will make reasonable efforts to honor access, correction, and deletion requests. If you are a resident of a state that grants additional privacy rights, you may contact us to exercise any rights available to you, and we will respond as required by applicable law. We will not treat you differently for exercising these choices.

10. Third-party links; where information is processed

The Site may link to third-party websites and services (including our sister property, Sprockets Fun Foundry, our ticketing provider, and partner businesses). We are not responsible for their privacy practices, and this policy does not apply to them. We operate in the United States, and your information is processed and stored in the United States.

11. Accessibility, changes, and contact

Accessibility. We want the Site to be usable by everyone and aim to follow recognized accessibility guidelines (WCAG 2.1 Level AA) as a benchmark. If you have trouble accessing any part of the Site, please contact us and we will work to help.

Changes. We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date above and, for significant changes, provide a more prominent notice.

Contact us: Rushmore Cave LLC — Rush Mountain Adventure Park 13622 US Highway 40, Keystone, SD 57751 Phone: (605) 255-4384 · Email: info@rushmtn.com